The decision about whether to focus a campaign on an opposing team rather than on the home team is primarily based on the

Name: The decision about whether to focus a campaign on an opposing team rather than on the home team is primarily based on the
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The decision to focus a campaign on an opposing team rather than on the home team is primarily based on the effect of the opposing team's brand on attendance. Focusing on a popular and well-known opposing team may attract more fans and increase attendance.

The Decision About Whether to Focus a Campaign on an Opposing