The execution strategy made famous by Procter & Gamble in the 1950s with Tide detergent is
A)endorsement
B)testimonial
C)informative
D)slice-of-life

Question

Quizplus · Accepted Answer

The execution strategy made famous by Procter & Gamble in the 1950s with Tide detergent was slice-of-life. This strategy involves showing a typical situation or problem and how the product solves it. In the Tide ads, they showed how the detergent could clean even the toughest stains, like grass and dirt, from children's clothing. They also demonstrated how Tide could keep whites looking bright and colors from fading. This approach was effective because it demonstrated the product's benefits in use, making it relatable to consumers.

The Execution Strategy Made Famous by Procter & Gamble in the 1950s