The ________ execution approach associates a well-known or prominent person with a brand.
A)endorsement
B)testimonial
C)lifestyle
D)slice-of-life

Question

Quizplus · Accepted Answer

The endorsement execution approach involves a well-known or prominent person endorsing or recommending a brand or product. This can include celebrities, athletes, or other influential individuals who help to promote the product and increase its credibility and appeal to consumers. Testimonial execution approach involves real people sharing their personal experiences with a brand or product, but it does not necessarily require the use of well-known or prominent individuals. Lifestyle execution approach emphasizes how a product fits into a particular lifestyle or culture, while slice-of-life execution approach portrays typical, everyday situations in which the product might be used.

The ________ Execution Approach Associates a Well-Known or Prominent Person