Selection of an endorser involves consideration of two criteria:
A)cost and similarity to the target audience
B)perceived fit with the brand and likability
C)similarity to the target audience and attractiveness
D)attractiveness and expertise

Question

Quizplus · Accepted Answer

The perceived fit with the brand and likability are important criteria for selecting an endorser as they determine how effective the endorsement will be in influencing the target audience's attitudes and behaviors towards the brand. Cost and expertise are also relevant factors, but they are less crucial in the selection process compared to perceived fit and likability. Similarity to the target audience and attractiveness are also important, but these are subsumed within the criteria of perceived fit and likability.

Selection of an Endorser Involves Consideration of Two Criteria