Setting communication and behavioral objectives is done with the understanding that pull strategies are the best at advancing customer relationships from awareness to purchase.

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Setting communication and behavioral objectives is a broader strategy that can involve both pull and push marketing strategies. Pull strategies focus on creating demand and attracting customers, while push strategies involve directly promoting products to customers through various channels. The effectiveness of either approach in advancing customer relationships from awareness to purchase depends on the specific context and target audience, not on an inherent superiority of pull strategies.

Setting Communication and Behavioral Objectives Is Done with the Understanding