As consumers move from knowledge to affinity in the hierarchy model for sports,their relationship with the brand focuses more on feelings and emotions about the brand.

Question

Quizplus · Accepted Answer

As consumers move up the hierarchy model for sports, their relationship with the brand shifts from mere awareness to knowledge, then to liking, preference, and finally affinity. At the affinity stage, consumers are emotionally attached to the brand, and their relationship with the brand is based on feelings and emotions. Therefore, the statement is true.

As Consumers Move from Knowledge to Affinity in the Hierarchy