What is the primary benefit to organizations of using IMC as the framework for communications?

Question

Quizplus · Accepted Answer

The primary benefit for organizations of using IMC as the framework for communications is the synergy created among different communication platforms. By utilizing a coordinated and integrated approach across different channels, such as advertising, public relations, direct marketing, and social media, organizations can ensure consistent messaging and boost the effectiveness of their communication efforts. This can lead to increased exposure and engagement with the target audience, ultimately driving brand awareness and loyalty. While lower costs and elimination of brand parity may be secondary benefits, the primary focus of IMC is achieving synergy and integration.

What Is the Primary Benefit to Organizations of Using IMC