A combination of internal needs and external forces such as ________ led to the emergence of IMC as a marketing practice in the mid-1990s.
A) declining customer brand loyalty
B) investment accountability
C) global competition
D) the rise of social media
Correct Answer:
Verified
Q21: How communication messages are crafted (_)and when
Q21: How communication messages are crafted (_)and when
Q21: How communication messages are crafted (_)and when
Q22: What is the primary benefit to organizations
Q23: Advertising is not a good method of
Q24: Research by Millward Brown and AC Nielsen
Q28: Strategies particularly well suited with a pull
Q29: While sports fans may watch and attend
Q30: According to the hierarchy model for sports
Q31: Social media is highly influential in building
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents