According to the hierarchy model for sports consumption,the knowledge stage forms a vital foundation and is sufficient for many consumers to move to the action phase and try the brand or make a purchase.

Question

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The knowledge stage in the hierarchy model for sports consumption is crucial as it involves awareness and understanding of the brand, but it is not sufficient on its own for most consumers to move to the action phase. Consumers typically need to progress through further stages such as interest, desire, and conviction before they reach the action phase of trying the brand or making a purchase.

According to the Hierarchy Model for Sports Consumption,the Knowledge Stage