While sports fans may watch and attend multiple sports,they can only develop a preference for one sport.
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Q21: How communication messages are crafted (_)and when
Q21: How communication messages are crafted (_)and when
Q24: Research by Millward Brown and AC Nielsen
Q26: A combination of internal needs and external
Q28: Strategies particularly well suited with a pull
Q30: According to the hierarchy model for sports
Q31: Social media is highly influential in building
Q32: Common pull strategy communication approaches include the
Q33: In terms of the concept of integrated
Q34: According to the opening vignette,Coca-Cola's most ambitious
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