In terms of the four E's of experiential marketing,a fan who is located at the railing of a horse race can become closely involved with the race,which is an example of an escapist experience.

Question

Quizplus · Accepted Answer

The correct term for this type of experience is "immersive," not "escapist." Escapist experiences involve engaging in an activity that allows individuals to escape from reality, whereas being closely involved in a real event like a horse race is about immersion in the experience.

In Terms of the Four E's of Experiential Marketing,a Fan