Experiential marketing should have the following consumer outcomes except a
A)reduction in sacrifices needed to attend games/events
B)favorable attitude toward the sports brand
C)desire to return for additional games/events
D)desire to stay longer in the sports stadium

Question

Quizplus · Accepted Answer

Experiential marketing aims to enhance the consumer experience and create positive consumer outcomes such as favorable brand attitudes, desire to return for future events, and increased engagement with the brand. A reduction in sacrifices needed to attend games/events is not a typical consumer outcome of experiential marketing, as it does not necessarily relate to the overall consumer experience.

Experiential Marketing Should Have the Following Consumer Outcomes Except a