Jason enjoys taking his family to the ball park on "run the bases" days because his kids are allowed onto the field and can experience running the bases and throwing and catching baseballs.This is an example of using the ________ component of experiential marketing.
A)activation
B)sensory experience
C)interaction
D)relationship

Question

Quizplus · Accepted Answer

Interaction involves engaging the consumer in an activity, which is the case with the family running the bases on the ball park field. The other components of experiential marketing (activation, sensory experience, and relationship) may also apply, but interaction is the most dominant element in this scenario.

Jason Enjoys Taking His Family to the Ball Park on "Run