Specific drivers in the growth of experiential marketing include the following except
A)media clutter
B)digital popularity
C)desire to build emotional connections
D)need to achieve brand differentiation

Question

Quizplus · Accepted Answer

Digital popularity is not an exception; it is actually a driver for the growth of experiential marketing as brands seek innovative ways to engage with consumers online and offline. The other options (media clutter, desire to build emotional connections, and need to achieve brand differentiation) are recognized drivers for the growth of experiential marketing.

Specific Drivers in the Growth of Experiential Marketing Include the Following