The situation in which consumers see no or few differences among competing brands is known as
A)brand parity
B)brand loyalty
C)brand indifference
D)brand awareness

Question

Quizplus · Accepted Answer

Brand parity is the situation where consumers view several competing brands as similar or equal in terms of features, benefits, quality, and price. This means that consumers are likely to make purchase decisions based on other factors such as availability, convenience, and personal preference rather than brand differentiation.

The Situation in Which Consumers See No or Few Differences