Because of the environment at the hockey games,Austin finds he gets there early and stays even after the game is over.He is always anxious to go back and watch another game.This is an example of the ________ component of experiential marketing.
A)activation
B)sensory experience
C)interaction
D)relationship

Question

Quizplus · Accepted Answer

The fact that Austin is eager to return to the hockey games and has developed a loyalty towards the experience demonstrates the relationship component of experiential marketing. Experiential marketing aims at creating long-term relationships between the brand and the audience by providing them with immersive and engaging experiences that leave a lasting impact. Austin's actions indicate that he has developed an emotional connection with the hockey games, which is a key feature of relationship marketing.

Because of the Environment at the Hockey Games,Austin Finds He