Assume that Rawlings held a contest in which 5 prize winners were flown to Cooperstown,NY,home of the National Baseball Hall of Fame.Winners were given hotel rooms and complimentary meals,they attended Hall of Fame induction ceremonies,and they were introduced to Hall of Fame players.What is the most likely reason that Rawlings limited the contest to 5 winners?
A)insignificant brand parity
B)costs associated with delivering the benefit
C)ineffective social media coverage
D)high importance of the benefit recipients

Question

Quizplus · Accepted Answer

The most likely reason that Rawlings limited the contest to 5 winners is the costs associated with delivering the benefit. Providing hotel rooms, complimentary meals, and arranging travel for five prize winners can be expensive. If they selected more prize winners, it would increase the cost of delivering the benefit.

Assume That Rawlings Held a Contest in Which 5 Prize