Morgan enjoys going to football games.She enjoys the music,the videos played on the big HD screen,the mascots,and the cheerleaders as much as the game itself.This is an example of using the ________ component of experiential marketing.
A)activation
B)sensory experience
C)interaction
D)relationship

Question

Quizplus · Accepted Answer

The sensory experience component of experiential marketing involves engaging the consumers' senses to create a memorable and enjoyable experience, such as Morgan enjoying the music, videos, mascots, and cheerleaders at a football game.

Morgan Enjoys Going to Football Games