The key to overcoming brand parity is to develop innovative ways to deliver messages so that the audience will do all of the following except
A)pay attention
B)see functional superiority of the brand
C)be reached
D)be engaged with the brand

Question

Quizplus · Accepted Answer

While seeing the functional superiority of the brand is a common goal of marketing and advertising, it is not the key to overcoming brand parity. The focus should be on getting the audience to pay attention, be reached, and be engaged with the brand in innovative ways. Functional superiority may set the brand apart, but without getting the message across and capturing the audience's attention, it will not be effective in overcoming brand parity.

The Key to Overcoming Brand Parity Is to Develop Innovative