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As the Marketing Manager for a Baseball Team,Paul Mailed to Each

Question 50

Multiple Choice

As the marketing manager for a baseball team,Paul mailed to each person who had been a season ticket holder for 5 years or more an invitation to a cookout with the entire baseball team the day before the season opened.This is an example of a(n) ________ reward.


A) parity
B) intrinsic
C) extrinsic
D) loyalty or frequency

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