Interactive environments can be an excellent marketing approach to encourage individuals who have never been to a sporting event to give it a try.This approach would be which experiential marketing strategy?
A)achieve brand differentiation
B)provide benefits through exclusivity
C)achieve brand awareness
D)motivate product evaluation and trial

Question

Quizplus · Accepted Answer

Interactive environments that allow individuals to try a product or service can motivate them to evaluate it and potentially try it for themselves, making this approach an example of the experiential marketing strategy of motivating product evaluation and trial.

Interactive Environments Can Be an Excellent Marketing Approach to Encourage