A basketball team has developed a program that rewards customers based on how many tickets the person purchases.Season ticket holders receive a locker room tour,a special dinner with the players,and an autographed basketball.Individuals who buy large ticket packages receive the locker room tour and autographed basketball.Individuals who buy smaller ticket packages receive only the locker room tour.This marketing approach is based on
A)branded events
B)client hospitality
C)value-added benefits
D)tiered rewards

Question

Quizplus · Accepted Answer

The marketing approach of rewarding customers based on the number of tickets they purchase is a tiered rewards system. The rewards are different based on the number of tickets purchased, with season ticket holders receiving the most benefits, individuals who purchase large ticket packages receiving fewer benefits, and individuals who buy smaller ticket packages receiving the least benefits.

A Basketball Team Has Developed a Program That Rewards Customers