In the next advertising campaign,Travis plans to focus on the characteristics or attributes of the sports team for which he is marketing director.This is an example of the ________ product level.

Question

Quizplus · Accepted Answer

Focusing on the characteristics or attributes of the sports team refers to the actual product level, which includes the brand name, quality, design, features, and packaging that deliver the core benefit to the customer.

In the Next Advertising Campaign,Travis Plans to Focus on the Characteristics