The benefit or point of difference an innovation offers compared to an existing alternative is
A)flexibility
B)relative advantage
C)complexity
D)compatibility

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which an innovation is perceived to be better than the existing alternative. This benefit or point of difference can give the innovation a competitive edge and increase its adoption rate.

The Benefit or Point of Difference an Innovation Offers Compared