In choosing a brand name,contrast is desirable,but sometimes it is not achieved,such as the case with all of the teams that use Cardinals as part of their name.
Correct Answer:
Verified
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Q15: A brand does not have financial value
Q16: A brand is a name,term,design,symbol or any
Q17: In terms of brand promises,explicit promises are
Q18: Product extensions outside the core product category
Q20: For sports teams,another consideration for creating a
Q21: Which term refers to the thoughts and
Q22: After a year of examining the Pittsburgh
Q23: Brands serve the following purposes or roles
Q24: For sports brands,a name ideally possesses the
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