After a year of examining the Pittsburgh Penguin brand,Stellus Consulting discovered the Penguin's brand essence,which was summarized in the following words except
A) drive
B) energy
C) strong
D) innovation
Correct Answer:
Verified
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Q18: Product extensions outside the core product category
Q19: In choosing a brand name,contrast is desirable,but
Q20: For sports teams,another consideration for creating a
Q21: Which term refers to the thoughts and
Q23: Brands serve the following purposes or roles
Q24: For sports brands,a name ideally possesses the
Q25: Brand image is best defined as the
A)name,logo,and
Q26: After a year of examining the Pittsburgh
Q27: Most sports marketers avoid explicit brand promises
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