Brand image is best defined as the
A)name,logo,and other elements of a brand's identity
B)thoughts that reside in the minds of consumers based on past experiences,existing knowledge,and marketing communications
C)associations that a marketer aspires to project or communicate to its target market
D)thoughts or perceptions people have toward people and objects

Question

Quizplus · Accepted Answer

Brand image is the perception or impression that consumers have about a particular brand based on their experiences, knowledge, and communication. It is not just limited to the visual and tangible elements such as logo and name, but also includes the overall reputation, personality, and emotions associated with the brand. Therefore, option B is the best definition of brand image.

Brand Image Is Best Defined as the