A representation of thoughts or mental associations that people hold for a branded product or service is the
A)brand mark
B)brand image
C)brand identity
D)brand association

Question

Quizplus · Accepted Answer

Brand image refers to the mental picture or representation of a brand that forms in the minds of people based on their interactions, experiences, and perceptions of the brand. It encompasses associations such as quality, reliability, customer service, and other attributes that people associate with the brand. Brand identity, on the other hand, refers to the visual and verbal elements that a brand uses to represent itself to the public, while brand marks are the visual symbols or logos that represent a brand. Brand association refers to the mental links or connections that people make between a brand and other concepts, such as celebrities, places, or emotions.

A Representation of Thoughts or Mental Associations That People Hold