After a year of examining the Pittsburgh Penguin brand,Stellus Consulting and the Penguins derived the new brand promise,which was
A) The Pittsburgh Penguins Break Away from Boredom
B) The Pittsburgh Penguins Steel Another Show
C) The Pittsburgh Penguins Tough and Rough
D) The Pittsburgh Penguins Fuel Your Desire to Break Away
Correct Answer:
Verified
Q21: Which term refers to the thoughts and
Q22: After a year of examining the Pittsburgh
Q23: Brands serve the following purposes or roles
Q24: For sports brands,a name ideally possesses the
Q25: Brand image is best defined as the
A)name,logo,and
Q27: Most sports marketers avoid explicit brand promises
Q28: Brand building
A)involves developing a promise that will
Q29: A representation of thoughts or mental associations
Q30: Identity elements,such as a company's logo or
Q31: Brand identity is
A)thoughts or mental associations that
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