Most sports marketers avoid explicit brand promises because they
A)are difficult to fulfill
B)cannot control how the team plays
C)are not effective in retaining customers
D)believe implied promises are more important

Question

Quizplus · Accepted Answer

Sports marketers avoid explicit brand promises because they cannot control the performance of the team, which is a critical factor in fulfilling any promise related to the excitement or success of the sports experience.

Most Sports Marketers Avoid Explicit Brand Promises Because They