The purpose of a logo is to
A)develop a visual form of brand identification
B)create a unique brand name
C)identify the promises made by a brand
D)have a symbol that can be placed in areas that do not allow the brand name

Question

Quizplus · Accepted Answer

The purpose of a logo is primarily to develop a visual form of brand identification, which helps the target audience easily recognize and remember the brand. It serves as a representation of the brand's values, ethos, and personality in a simplified way. Creating a unique brand name (B) is a separate process that does not involve creating a logo. While a logo can represent the promises made by a brand (C), this is not its primary purpose. Lastly, having a symbol that can be placed in areas that do not allow the brand name (D) is one of the benefits of creating a logo, but again, not its primary purpose.

The Purpose of a Logo Is to