A well-defined brand position contains the following elements except
A)clarifying the business or category in which the brand competes
B)specifying the target market
C)identifying the marketing activities that will be used to communicate with the target market
D)stating advantage or point of difference that will resonate with the target market

Question

Quizplus · Accepted Answer

The elements of a well-defined brand position include clarifying the business or category in which the brand competes, specifying the target market, and stating advantage or point of difference that will resonate with the target market. Identifying the marketing activities used to communicate with the target market is more of an executional tactic, rather than a core aspect of brand positioning.

A Well-Defined Brand Position Contains the Following Elements Except