When relocating a sports team to a new market,rebranding with a new identity is advisable under the following conditions except when
A)fans are reluctant to accept the current brand name because of a negative image
B)the current brand name does not fit the new market
C)the team needs a fresh start
D)the current brand identity is too general

Question

Quizplus · Accepted Answer

The current brand identity being too general is not necessarily a reason to avoid rebranding when relocating a sports team. A general brand identity might actually be more adaptable to new markets, whereas specific issues like a negative image, poor fit for the new market, or the need for a fresh start are stronger reasons for rebranding.

When Relocating a Sports Team to a New Market,rebranding with a New