Advantages of brand licensing for the licensor include the following except
A)creating a revenue stream
B)forming brand advertising
C)growing a product line
D)protecting a sports property's assets

Question

Quizplus · Accepted Answer

Growing a product line is typically a benefit for the licensee, who can expand their product offerings by associating with an established brand. The licensor benefits mainly from revenue streams, advertising, and asset protection.

Advantages of Brand Licensing for the Licensor Include the Following