Advantages of brand licensing for the licensee include the following except
A)providing legitimacy
B)capitalizing on the affinity fans have for sports
C)growing a product line
D)protecting a sports property's assets

Question

Quizplus · Accepted Answer

Protecting a sports property's assets is actually an advantage for the licensor, not the licensee. The other options are advantages for the licensee, such as providing legitimacy, capitalizing on fan affinity, and growing a product line.

Advantages of Brand Licensing for the Licensee Include the Following