Segmentation is a default strategy because it reflects the understanding that differences exist among consumers in the marketplace.

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Segmentation is based on the understanding that different groups of consumers have different needs, preferences, and behaviors. By dividing the market into segments, companies can tailor their marketing strategies to best reach and satisfy the specific needs of each segment. Therefore, segmentation is a default strategy that helps companies better understand and address the diversity of consumers in the marketplace.

Segmentation Is a Default Strategy Because It Reflects the Understanding