Sociodemographic characteristics used to describe market segments include the following except
A)ethnicity
B)geographic
C)occupation
D)psychographic

Question

Quizplus · Accepted Answer

Sociodemographic characteristics refer to demographic characteristics that are related to social status and income. Ethnicity, geographic location, and occupation are examples of such demographic characteristics, but psychographic characteristics are related to personality, values, and interests, which are not sociodemographic in nature. Therefore, the correct answer is D.

Sociodemographic Characteristics Used to Describe Market Segments Include the Following