Marketing is a default strategy because it is a process that can be used to identify the most relevant audiences a sports property can serve.

Question

Quizplus · Accepted Answer

Marketing involves researching and segmenting the target audience to identify the most relevant groups that a sports property can serve. By doing so, the sports property can develop targeted messaging, promotions, and offerings that resonate with those audiences and drive revenue. Therefore, marketing is a default strategy for sports properties looking to grow their fan base, increase attendance, and generate revenue.

Marketing Is a Default Strategy Because It Is a Process