Descriptive characteristics used to segment business audiences include the following except
A)industry membership
B)organizational size
C)socioeconomic factors
D)geographic location

Question

Quizplus · Accepted Answer

Descriptive characteristics used to segment business audiences typically include industry membership, organizational size, geographic location, and other firmographic data points such as revenue or number of employees. Socioeconomic factors, such as income or education level, are more often used to segment consumer audiences. Therefore, option C is the correct answer as it is not a commonly used criteria for segmenting business audiences.

Descriptive Characteristics Used to Segment Business Audiences Include the Following