Katherine is the marketing manager for a sports property in Richmond,Virginia.She is offering one of the local automobile dealers a sponsorship opportunity to be the official automobile dealer of the sports property.This type of B2B segmentation is based on
A) industry or category membership
B) organizational size
C) sponsorship type
D) geographic location
Correct Answer:
Verified
Q37: According to Maslow's hierarchy of needs theory,physiological
Q38: Through research of users,Becky found that 70%
Q39: According to Maslow's hierarchy of needs theory,social
Q40: According to Maslow's hierarchy of needs theory,self-actualization
Q41: Descriptive characteristics used to segment business audiences
Q43: What is the least likely purchase motivation
Q44: A measure of the number of persons
Q45: If the best way to reach Cody
Q46: In terms of communication channels,_ advertising is
Q47: Fox Sports Midwest is best classified as
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents