Tom received 4 tickets from his boss to the Dallas Cowboys football game for the excellent work he performed on a contract bid for a local Dallas business.This is an example of a B2B sports consumption decision based on

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This is an example of a B2B (Business-to-Business) sports consumption decision based on internal objectives, as the tickets were given as a reward for excellent work performance, reflecting the company's internal goal of motivating and rewarding its employees.

Tom Received 4 Tickets from His Boss to the Dallas