Hannah offered her best companies the opportunity to attend the Kentucky Derby,be part of her company's hospitality suite,and go to the stables for a special tour before the races.This is an example of applying segmentation to

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Experiential events. By offering the opportunity to attend the Kentucky Derby and go on a special tour of the stables, Hannah is targeting a specific segment of her company's best clients who are likely interested in horse racing and exclusive experiences. This is an example of experiential marketing, where a company creates a memorable event or experience to engage with a specific audience.

Hannah Offered Her Best Companies the Opportunity to Attend the Kentucky