A marketing implication of the ________ fan segment is that community involvement and engagement should be part of a sport organization's business model.
A) emotion-based
B) self-concept
C) situation-based
D) geographic-based
Correct Answer:
Verified
Q44: Jennifer is a die-hard Chicago Cubs baseball
Q45: Samantha loves attending minor league baseball games
Q46: An effective marketing strategy to reach geographic-based
Q47: James has become heavily involved in fantasy
Q48: Which of the following is most likely
Q50: David supports the local high school football
Q51: Liz almost idolizes one of the players
Q52: A low-involvement fan segment would be
A)emotion-based
B)self-concept based
C)cognitive
Q53: The relationship between a high involvement fan
Q54: What has the greatest impact on the
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