Question 1

When Joe attends the Pittsburgh Steelers football game,he paints his face in team colors and wears team-branded clothes.There is no doubt he is a die-hard Steeler fan.Joe displays the ________ involvement segment.

Accepted Answer

The answer of When Joe attends the Pittsburgh Steelers football...

Question 2

Based on research,the most frequently cited age in which a person becomes a fan of a professional sports team is between the ages of

Accepted Answer

Research indicates that the ages of 6 to 10 are crucial for developing long-lasting interests, including fandom for sports teams, due to early social and family influences.

Question 3

A high-involvement fan segment would be

Accepted Answer

A high-involvement fan segment is one in which fans are emotionally attached to the team or sport. They are more likely to attend games, buy merchandise, and follow the team on social media.

Question 4

Jennifer is a die-hard Chicago Cubs baseball fan.She follows the team online,on her smartphone,and attends 20 to 25 games a year.It doesn't matter that the team has not won a World Series in over 100 years.Jennifer displays ________ involvement.

Accepted Answer

Jennifer's involvement with the Chicago Cubs is emotional and based on her personal feelings towards the team, rather than being influenced by situational or geographical factors or her self-concept.

Question 5

Samantha loves attending minor league baseball games because of the special pre-game,in-game,and postgame activities and events.She also likes the giveaways and promotions the team has.This is an example of which personal motive for sports consumption?

Accepted Answer

Samantha's enjoyment of the special activities, giveaways, and promotions at minor league baseball games shows that her primary motivation for sports consumption is entertainment.

Question 6

An effective marketing strategy to reach geographic-based fans would most likely be to

Accepted Answer

Supporting local causes and involvement in the local community can increase brand recognition and loyalty among fans in a specific geographic area. By demonstrating a commitment to the local community, fans are likely to feel a stronger connection to the team and be more inclined to attend games or events. Financial incentives (B) and special activities at games or events (D) may also be effective strategies, but may not necessarily target geographic-based fans specifically. Social media (C) can be a useful tool to engage fans, but may not be as effective in reaching fans in a specific geographic area as other strategies.

Question 7

James has become heavily involved in fantasy football.While it requires some financial investment,he almost always wins more than he pays to play.This is most likely an example of which personal motive for sports consumption?

Accepted Answer

James's motivation for participating in fantasy football is primarily economic, as he is able to make a profit from his involvement.

Question 8

Which of the following is most likely an example of marketing players' star power?

Accepted Answer

Hosting a meet the team event for fans leverages the star power of players by directly engaging with their fan base, making it a clear example of marketing players' star power.

Question 9

A marketing implication of the ________ fan segment is that community involvement and engagement should be part of a sport organization's business model.

Accepted Answer

The answer of A marketing implication of the ________ fan...

Question 10

David supports the local high school football team by attending every game,even though he does not have any child playing on the team.He seldom watches any football games on TV and has never attended a professional football game.This is most likely an example of ________ involvement.

Accepted Answer

The answer of David supports the local high school football...

Question 11

Liz almost idolizes one of the players on the local hockey team.She has posters in her room of him and follows him on Facebook,Twitter,and on the team's website.Liz's path to identification with the hockey team is based on

Accepted Answer

Liz's identification with the hockey team is based on the star power of one of its players. She looks up to him and has posters of him in her room, which shows that her identification with the team is largely influenced by the player's popularity and image.

Question 12

A low-involvement fan segment would be

Accepted Answer

A low-involvement fan segment is situation-based, meaning their level of interest or involvement is dependent upon specific circumstances or occasions. They may not have a strong emotional attachment or personal connection to the team or event, but are more likely to attend or engage when it aligns with their current interests or needs. The other options listed (emotion-based, self-concept based, cognitive-based) are all characteristics of high-involvement fan segments.

Question 13

The relationship between a high involvement fan segment and a sports team is most likely based on

Accepted Answer

High involvement fans are typically deeply emotionally invested in a sports team and view their support of the team as part of their own self-identity. This emotional attachment often drives long-term loyalty and support, even through ups and downs in team performance. Civic pride (A) may play a role for some fans, but it is not the primary driving factor for high involvement fans. Individual player performance (C) may be important for some fans, but high involvement fans tend to be more focused on the team as a whole. Time and economic status (D) may impact a fan's ability to attend games or purchase merchandise, but it is not directly related to their level of involvement with the team.

Question 14

What has the greatest impact on the sport and team an individual follows?

Accepted Answer

Family members often have the greatest impact on the sport and team an individual follows, as sports fandom is frequently passed down from generation to generation within families, creating a tradition and loyalty to specific teams.

Question 15

Paths to fan identification with a sports brand include the following except

Accepted Answer

Sponsorship can create awareness and exposure for a sports brand, but it is not a direct path to fan identification. Star power, family, and community involvement are more likely to create emotional connections and loyalty to a sports brand.

Question 16

According to research,which of the following has the greatest influence on the creation of professional sports team fans?

Accepted Answer

Research indicates that fathers have the greatest influence on the creation of professional sports team fans, often passing down their team allegiances to their children.

Question 17

Sarah enjoys NASCAR,especially Talladega.She goes to races as often as she can.She likes the high speeds of the cars and the chance of a multiple-car wreck.This is an example of which personal motive for sports consumption?

Accepted Answer

Sarah's enjoyment of the high speeds and the potential for multiple-car wrecks indicate that she seeks sensory stimulation in her sports consumption.

Question 18

Stephanie hardly ever watches football,but she will watch the Super Bowl every year.This is an example of ________ involvement.

Accepted Answer

Stephanie's decision to watch the Super Bowl is based on a specific situation (the event) rather than her emotions, self-concept, or geographic location. Therefore, the best choice is C: situation-based involvement.

Question 19

John has become a fan of hockey because many of his friends are hockey fans.This is an example of a ________ path to fan identification with a sport.

Accepted Answer

This is an example of socialization, where John's friends have influenced him to become a fan of hockey. Socialization is a common path to fan identification, where individuals adopt the interests and behaviors of those around them. Star power refers to identifying with a specific athlete or team due to their popularity or success. Community refers to identifying with a sport due to a shared cultural or regional connection. Participation refers to becoming a fan of a sport due to personal involvement through playing or coaching.

Question 20

The primary challenge for marketers in regard to low-involvement fan segments is how to

Accepted Answer

The answer of The primary challenge for marketers in regard...

Quiz 2: Examining Sports Entertainment Consumption