Question 1

Amy really likes the new uniforms worn by the Miami Marlins baseball players.This is an example of the ________ component of the product.
A)intangible
B)live experience
C)tangible
D)personalities

Accepted Answer

The tangible component of a product refers to its physical attributes, such as its appearance, design, packaging, and features. In this case, Amy likes the physical appearance of the new uniforms worn by the Miami Marlins baseball players, which is a tangible aspect of the product. The other options do not apply as the intangible component refers to the benefits or value provided by the product that cannot be seen, touched, or measured quantitatively, the live experience component refers to the in-person interactions a customer has with a product or brand, and the personalities component refers to the brand's reputation or personality.

Question 2

In the case of sports teams,the service that is delivered is sports entertainment.

Accepted Answer

Sports teams provide sports entertainment to their fans through games, events, and other experiences, making it a service offered by the teams.

Question 3

The more complex an innovation,the less likely consumers will adopt it and the riskier it is for a sports property.

Accepted Answer

This statement is true. Consumers are more likely to adopt innovations that are simple and easy to understand. When an innovation is complex, it may be difficult for consumers to understand how to use it or what benefits it provides, making it less likely that they will adopt it. Additionally, for sports properties, introducing a complex innovation can be risky as it may lead to confusion or backlash from fans.

Question 4

Live streaming of games and events is being offered on the Internet in both free and for-pay business models.

Accepted Answer

Live streaming of games and events can be accessed for free or through payment models such as pay-per-view, subscriptions, or live event tickets.

Question 5

A restaurant instead of regular concession stands at a sports property adds value in the form of quality and food variety,and it represents an augmented product offering.

Accepted Answer

A restaurant offers higher quality and more diverse food options than regular concession stands, making it an augmented product offering.

Question 6

To make an innovation relevant,marketers can use such words as "unique,new,or improved" to convey that the innovation is actually real.

Accepted Answer

The answer of To make an innovation relevant,marketers can use...

Question 7

The most common definition of product is that it is the tangible aspect of an exchange between a buyer and seller.

Accepted Answer

The definition of a product encompasses both tangible goods and intangible services that fulfill a need or want of consumers.

Question 8

For a sports property,the tangible component of the product that is offered to consumers is the
A)game experience
B)stadium or arena where games are played
C)television broadcast of the game
D)team's official website

Accepted Answer

The tangible component refers to the physical aspects of the product that can be touched or seen. In the context of a sports property, the stadium or arena where games are played is the tangible component, as it is a physical place that hosts the events and can be directly experienced by consumers.

Question 9

The following would be classified as services except
A)sports leagues
B)sports teams
C)sports facilities
D)sports organizations

Accepted Answer

Sports facilities are classified as places or venues where sports services are provided, rather than being a service themselves. They are the physical locations where sports activities occur, unlike sports leagues, teams, and organizations, which directly involve the provision of sports services.

Question 10

In sports marketing,the term product is used to describe all of the following except a(n)
A)price point
B)intangible service
C)digital experience
D)personal identification

Accepted Answer

In sports marketing, the term product refers to the tangible or intangible goods or services that are marketed and sold to consumers, such as tickets, merchandise, broadcasting rights, experiences, or sponsorships. It does not refer to the price point, which is part of the marketing mix (4 P's) and determines how much the consumer pays for the product. Therefore, choice A is the correct answer because it describes a feature that is not included in the definition of product in sports marketing.

Question 11

Sponsorships are a tangible element of the product marketed by sports properties.

Accepted Answer

Sponsorships are considered an intangible element of the product marketed by sports properties because they represent a form of partnership or agreement rather than a physical product.

Question 12

For sports marketing,an innovation is defined as the ability to deliver new value for a sports brand.

Accepted Answer

The answer of For sports marketing,an innovation is defined as...

Question 13

An innovation is relevant only if it is relevant to the sports property.

Accepted Answer

Innovation can be relevant in various contexts beyond sports properties, including technology, healthcare, education, and business, among others. Its relevance is determined by its ability to solve problems or improve conditions in any given field.

Question 14

The benefits provided by a product are considered part of the actual product.

Accepted Answer

The answer of The benefits provided by a product are...

Question 15

A fireworks show after a minor league baseball game is an example of the core product.

Accepted Answer

The core product refers to the main product or service being offered. In this case, the core product is the minor league baseball game itself, while the fireworks show is an additional feature or entertainment provided, often considered an augmented product that adds value to the overall experience.

Question 16

In terms of new product development,firms have two options: 1)find new customer markets to serve or 2)develop new products to offer current markets.

Accepted Answer

Firms can either explore new customer markets to increase their customer base or develop new products to offer to their current markets.

Question 17

The best starting point for a sports property to consider in connecting consumers with production innovations is introducing new products to new customer markets.

Accepted Answer

The best starting point is often to introduce new products to existing customer markets, as the existing customer base already has an interest and loyalty to the sports property, making it easier to adopt innovations.

Question 18

While consumers control the acceptance or rejection of a product innovation,managers can develop product offerings and corresponding marketing mix decisions to improve the odds of a successful adoption.

Accepted Answer

This statement is true. While consumers ultimately decide whether or not to adopt a new product, managers can use various marketing strategies to increase the likelihood of success, such as offering promotions and discounts, conducting market research, and designing effective advertising campaigns.

Question 19

Broadcasters inject their own personalities into fans' experiences of listening or watching sporting events and therefore can be effective in marketing campaigns.

Accepted Answer

Broadcasters are known for bringing their own personal style and commentary to sporting events, which can influence fans' experiences and perceptions of the game. By incorporating broadcasters into marketing campaigns, companies can tap into that personal connection and potentially reach a wider audience.

Question 20

For innovation adoption,stimulating product trial,or first-time use,is a major task facing marketers.

Accepted Answer

This statement is true. Getting consumers to try a new product or service is a critical step in the innovation adoption process. Marketers must use various strategies to encourage trial, such as free samples, discounts, or endorsements from trusted sources.

Quiz 6: Defining the Product Offering

Amy really likes the new uniforms worn by the Miami Marlins baseball players.This is an example of the ________ component of the product.