Sports properties with audience demographics that include a high percentage of above-average income and white-collar professionals are often considered possible properties for sponsorship by B2B companies.

Question

Quizplus · Accepted Answer

This statement is true. B2B companies often target sports properties with audiences who are more likely to be white-collar professionals and have above-average incomes because they are potential customers for B2B products and services. Sponsorship of these sports properties allows B2B companies to increase brand visibility and gain access to their target audience.

Sports Properties with Audience Demographics That Include a High Percentage