A common reason sponsorships fail is that sponsors allocate less for rights fees than for activation fees.

Question

Quizplus · Accepted Answer

A common reason sponsorships fail is not due to allocating less for rights fees than for activation fees, but rather because of insufficient activation or a lack of alignment between the sponsor's objectives and the sponsorship opportunity. Effective activation, which often requires a significant budget, is crucial for leveraging the rights acquired through sponsorship fees and achieving the desired impact.

A Common Reason Sponsorships Fail Is That Sponsors Allocate Less