Which term refers to the amount of money a sponsor spends on communicating its sponsorship?

Name: Which term refers to the amount of money a sponsor spends on communicating its sponsorship?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Activation costs refer to the amount of money a sponsor spends on communicating its sponsorship. Rights fees and partner fees refer to the cost of acquiring the sponsorship opportunity, while leverage ratio refers to the comparison between the sponsor's investment and the value received in return.

Which Term Refers to the Amount of Money a Sponsor