As people enter the stadium for a football game,Jared gives individuals a product category,such as cologne or automobile tires,and asks them to name the first brand that comes to mind.This is an example of measuring

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Jared is asking individuals to name the first brand that comes to mind, which measures top-of-mind brand awareness. This type of measurement is useful in determining which brands are most salient to consumers and are top-of-mind when considering a particular product category.

As People Enter the Stadium for a Football Game,Jared Gives