As people enter the stadium for a football game,Alex asks individuals to select or name a brand by giving them the cue of the product category of the sponsored brand.This is an example of measuring

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Asking individuals to name a brand when given a product category is a method of measuring brand recall. This measures the ability of individuals to recall a brand in a given category, indicating the strength of the brand's association with that product category in the minds of consumers.

As People Enter the Stadium for a Football Game,Alex Asks